Jordan V Laser Rare Air Hoodie Designed By Jordan Brand

The Jordan V (5) Laser Rare Air Hoodie by Jordan Brand is a wearable piece of design art with intricately proportioned and colored elements. The print pattern is that of all the numbered Air Jordan models to the date that the garment was finalized.

The all-over pattern of the shoes creates a camouflage of images that blurs the line between figure and ground. This is further accentuated by the color scheme. The five colors that comprise the design (grey, cream, olive green, orange and brown) all harmonize subtly and aren’t truly analogous colors but all reside on the same side of the color wheel or are mixed to create eachother as a secondary or tertiary color. These low intensity tones blend well and compliment eachother well. Even though the colors seem lighter and darker in comparison, they are all the same value. This creates continuity of light when transitioning from color to color. The eyes take in the whole pattern and color and then moves on to the individual shoes and finally to the color juxtapositions that define the shapes that creates each shoe. This is also aided by the dull, subtractive quality of the monotone value. This makes for a subdued experience that further embraces the camouflage concept of the color rhythm and pattern.

The darker green, brown and orange dominate the cream on the exterior of the garment, but the interior is all cream which balances out the piece as a whole. The different proportions of the shoes along with the strategic blocking of certain colors that advance and recede creating depth and give the hoodie a heavier feel and look. It are touches like that which show attention to color theory and the equilibrium of color and design. The soft value enables a gentle evaluation of the complex design and actually aides in the definition of shapes as opposed to a simple black and white outlining. This pattern has been adapted in various color schemes by Jordan Brand and will sure to be played with more and more as certain color schemes become familiar and new applications demand different experiences, emotions and meanings.